Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 500 words

Business Policy and Strategic Management - Essay Example In customer perspective Starbucks strategy to retain market leadership is evident through operations such as brand extension to cater for different palates, setting up shops at diverse places e.g. hospitals, hotels and shopping centers – to capture the customers preferred hangouts and so on. In internal perspectives we can see Starbucks improving its processes as it forever seeks to brew the perfect cup of coffee, plus investing in increasing coffee knowledge among its staff and customers alike. Innovation and learning perspective is at the core of Starbuck ever unique coffee blends that result in products such as the Starbuck VIA Ready Brew. Also we notice that Starbucks pursues a differentiation strategy unlike its big rivals McDonalds and Dunkin’ Donuts which are pursuing low cost leadership. Differentiation strategy can only be sustained through continuous innovation. Starbucks has taken several steps to increase its innovativeness and entrepreneurial capability.